Instinctor – Cinematic WordPress Page Builder

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Instinctor is a professional visual website builder with a complete motion graphics engine. Build responsive WordPress pages without code, animate every level of the composition, then run ecommerce, bookings, customer conversations, and SEO from the same plugin.

Start with one page. Instinctor leaves your theme and existing pages alone, so you can build, preview, and publish without rebuilding the rest of your site.

Motion is native, layered, and interactive. Blocks carry their own animation systems. Text reveals, kinetic headings, animated dividers, moving cells, and gradient borders can respond to the mouse on desktop and the phone gyroscope on mobile. Sections add another animation system with customizable, layerable effects, four-point animated gradient backgrounds, and Motion Walls for infinitely moving titles or image walls with controllable camera movement.

Build in Classic or Cinematic mode. Classic pages scroll vertically and let every section carry its own 3D reveal. In Cinematic mode, sections become transparent 100vh screens that travel through depth over one persistent animated environment. Every screen has its own beginning-to-end scroll timeline. Cinematic pages can loop, and selected screens can stay outside the scroll sequence and open from a button.

Three cell-based layout systems. Grid creates up to 6 by 6 fully customizable, animated cells and can also work as a gallery or image/data slider. Rows builds horizontal cell compositions. Columns creates vertical magazine-style layouts. Cells, borders, spacing, alignment, and responsive behavior remain under direct visual control.

One builder for the whole site. Impulse combines precise visual composition, layered motion, responsive controls, media, forms, navigation, ecommerce blocks, and Instagent-generated editable sections in one editor.

A real store, not a plugin stack. Sell physical, digital, subscription, and bundle products, bookings, and gift cards. Control variants, discounts, stock, tax rules, and checkout through the native Instinctor store.

Smart Chat that knows your business. Instagent knows your products, prices, stock, hours, and bookings. It can answer automatically, while you can enter any conversation yourself. Smart responses are opt-in and run through the Instinctor Platform, so no AI key is entered on your site.

Complete SEO controls. Manage metadata, Open Graph, structured data, XML sitemaps, redirects, canonical URLs, search previews, and page health from the same platform.

Works with the site you already have. Instinctor renders only the pages you build with it. Try it on one page without touching your theme or the rest of the site.

Free to start. Install Instinctor from WordPress.org and build your first page free. Instinctor Pro adds more WebGL environments, motion presets, advanced 3D text effects, and SMS/WhatsApp chat notifications.

What’s included

• Impulse visual builder: a precision editor with Classic vertical pages and optional Cinematic depth experiences. Layer section animations, build per-screen timelines, use responsive Grid, Rows, and Columns systems, and control blocks independently on desktop, tablet, and mobile. Includes real-time WebGL environments, interactive motion, 3D text, Motion Walls, animated gradients, kinetic headings, media, forms, navigation, ecommerce blocks, and Instagent-generated editable sections.
• Built-in store: sell physical, digital, subscription, and bundle products, plus bookings and gift cards. Product variants, discount codes, stock control, tax rules, loyalty points, quantity discounts, and product add-ons. Multi-currency display with a currency switcher (checkout settles in your store’s base currency). Returns and refunds, printable packing slips, and order tracking with customer emails (add tracking numbers yourself, or sync automatically with your own AfterShip account). Checkout via Stripe, PayPal, or Authorize.net, with editable order emails across the lifecycle (confirmation, processing, shipped, completed, cancelled, refunded). Add-ons and loyalty are switched on in the store settings.
• Instagent live chat: a live chat widget with an optional smart response layer that answers questions about your products, prices, and stock, or is answered by hand from the dashboard. The smart responses are opt-in and delivered through the Instinctor Platform relay (see External Services below); no AI-provider key is entered on your site.
• SEO: per-page meta, Open Graph and Twitter tags, focus keyword, canonical URL, and a search preview; a per-page health score; JSON-LD structured data; XML sitemaps; and redirect management.

Source code

The plugin ships as source. The .js files in assets/js/ are the canonical, hand-written source: no transpiler, bundler, or build step is involved. A few engine files (impulse-3d-effects.js, impulse-motion-lava.js, impulse-fx-engine.js, impulse-wave.js, impulse-animations.js) are written densely on single lines for performance, but each statement is normal readable JavaScript. PHP is unobfuscated. Third-party libraries under assets/js/vendor/ ship in their original minified form; see assets/js/vendor/README.txt for versions, licenses, and source URLs. For a copy of the development repository, contact instinctor@instinctor.com.

A separate Instinctor Pro plugin (from instinctor.com, not distributed here) adds more WebGL environments, motion presets, advanced 3D text effects, and SMS/WhatsApp chat notifications.

External Services

This plugin connects to the following external services. Each connection is described below including what data is sent and when.

Stripe

Used for payment processing when Stripe is enabled in Settings → Payments. Customer payment data is submitted directly to Stripe and is not stored on your server.

• Service: https://stripe.com
• Terms: https://stripe.com/legal
• Privacy: https://stripe.com/privacy

PayPal

Used for payment processing when PayPal is enabled in Settings → Payments. When a customer chooses PayPal at checkout, the order amount and currency are sent to PayPal’s REST API at api-m.paypal.com (or api-m.sandbox.paypal.com in test mode) to create and capture the order. No data is sent unless PayPal is enabled and selected at checkout.

• Service: https://paypal.com
• Terms: https://www.paypal.com/us/legalhub/useragreement-full
• Privacy: https://www.paypal.com/us/legalhub/privacy-full

Authorize.Net

Used for payment processing when the Authorize.Net gateway is enabled in Settings → Payments. When a customer pays, the checkout page loads Authorize.Net’s Accept.js library from js.authorize.net (or jstest.authorize.net in test mode) to tokenize the card in the browser, and the resulting payment token plus the order amount and billing details are sent to Authorize.Net’s API at api.authorize.net (or apitest.authorize.net in test mode) to process the transaction. No card data touches your server, and no data is sent unless the Authorize.Net gateway is enabled and selected at checkout.

• Service: https://www.authorize.net/
• Terms: https://www.authorize.net/about-us/terms.html
• Privacy: https://www.visa.com/en-us/legal/privacy-policy

AI features (via Instinctor Platform relay)

Used by Instagent (smart live chat) and the SEO workspace features. When these features are used, page content, product data, and chat messages are sent to the Instinctor Platform relay at platform.instinctor.com, which forwards them to an AI provider on the plugin’s behalf. No AI provider API key is entered or stored on your site. These features are opt-in via the platform consent notice (see the Instinctor Platform section below).

• Service: https://platform.instinctor.com
• Terms: https://instinctor.com/terms
• Privacy: https://instinctor.com/privacy

SMS notifications (via Instinctor Platform relay)

Used for SMS notifications (Instinctor Pro feature). Notification content and recipient phone numbers are sent to the Instinctor Platform relay at platform.instinctor.com, which delivers the message through its downstream SMS carrier (Telnyx). The plugin does not contact the carrier directly and no carrier credentials are entered on your site.

• Service: https://platform.instinctor.com
• Terms: https://instinctor.com/terms
• Privacy: https://instinctor.com/privacy

Transactional email (via Instinctor Platform relay)

Used for transactional email delivery when the relay mailer is selected in Settings → Email. Email content and recipient addresses are sent to the Instinctor Platform relay at platform.instinctor.com, which delivers the message through its downstream email provider. The plugin does not contact the email provider directly and no email-provider credentials are entered on your site.

• Service: https://platform.instinctor.com
• Terms: https://instinctor.com/terms
• Privacy: https://instinctor.com/privacy

ExchangeRate-API

Used by the multi-currency feature to fetch exchange rates when an API key is configured in Settings → Currency. The base currency code is sent to the API. Off by default; only used when an API key is configured.

• Service: https://www.exchangerate-api.com/
• Terms: https://www.exchangerate-api.com/terms
• Privacy: https://www.exchangerate-api.com/privacy

USPS Shipping API

Optional. Used by the order-tracking feature to fetch tracking events for shipments routed via USPS. Requests are sent to the USPS Web Tools API at secure.shippingapis.com with the tracking number. Off by default; only used when USPS credentials are configured in Settings → Shipping.

• Service: https://www.usps.com/business/web-tools-apis/
• Terms: https://www.usps.com/business/web-tools-apis/general-api-developer-guide.htm
• Privacy: https://www.usps.com/privacy-policy/

AfterShip

Optional. Used by the order-tracking feature to fetch tracking events across multiple carriers. Tracking number + carrier slug are sent. Off by default; only used when an AfterShip API key is configured in Settings → Shipping.

• Service: https://www.aftership.com/
• Terms: https://www.aftership.com/legal/terms-of-service
• Privacy: https://www.aftership.com/legal/privacy

Google PageSpeed Insights

Used only when you click Measure in SEO → a page → Page Speed. The page’s public URL is sent to Google, which loads that URL and returns its performance score. No personal or visitor data is sent, and nothing is sent automatically: the call happens only on that click, and the result is cached for 24 hours.

• Service: https://developers.google.com/speed/docs/insights/v5/get-started
• Terms: https://developers.google.com/terms
• Privacy: https://policies.google.com/privacy

IndexNow (search-engine index notification)

Optional. Used by the SEO tools to tell participating search engines (via the IndexNow protocol, used by Bing and Yandex) when your pages are published or updated, so they recrawl sooner. When an IndexNow key is configured in Settings, the changed page URLs, your site host, and that key are sent to api.indexnow.org. Off by default; nothing is sent unless an IndexNow key is set.

• Service: https://www.indexnow.org/
• Terms: https://www.indexnow.org/faq
• Privacy: https://privacy.microsoft.com/privacystatement

Google Maps

When a page includes a map block, the front end embeds a Google map in an iframe from maps.google.com so visitors can see the location. This loads only on pages that contain a map block, only when a visitor views that page, and needs no API key. In the editor, a map block’s live preview optionally loads the Google Maps JavaScript API from maps.googleapis.com when a Maps API key is set in Settings (admin-side only). The plugin does not use Google Places or address autocomplete.

• Service: https://developers.google.com/maps
• Terms: https://cloud.google.com/maps-platform/terms
• Privacy: https://policies.google.com/privacy

YouTube and Vimeo (video embeds)

When a page author adds a video block with a YouTube or Vimeo URL, the front end embeds that video in an iframe from www.youtube.com or player.vimeo.com. The embed loads only on pages where a video block is present, and only when a visitor views that page.

• YouTube: https://www.youtube.com/t/terms, https://policies.google.com/privacy
• Vimeo: https://vimeo.com/terms, https://vimeo.com/privacy

Outbound links (carrier tracking and social sharing)

The order-tracking feature builds plain outbound hyperlinks to carrier tracking pages (UPS, FedEx, DHL, USPS, Amazon, Royal Mail, Canada Post, and others), and designer profile / share buttons build hyperlinks to social networks (X/Twitter, LinkedIn, WhatsApp). These are ordinary links the visitor may click. The plugin does not transmit any data to those destinations on its own.

Instinctor Platform (platform.instinctor.com and instinctor.com)

The plugin can connect to two Instinctor hosts: platform.instinctor.com for AI relays, transactional email and SMS, the section/shape libraries, plugin updates, and the designer marketplace; and instinctor.com for license validation, which is contacted at instinctor.com/wp-json/instinctor/v1/license. All connections are OFF by default. On first login an admin banner asks “Connect Instinctor to platform.instinctor.com?” with Connect / No thanks buttons; the plugin only contacts the platform after the site owner clicks Connect, or after they take an explicitly opt-in action (entering a license key, clicking Subscribe, submitting the registration email). Consent can be revoked any time in Instinctor → Settings → Privacy.

Every endpoint below sends the site URL plus, where noted, additional payload data. No call fires unless the user has opted in or taken the corresponding explicit action.

• GET instinctor.com/wp-json/instinctor/v1/license: License validation against the instinctor.com host. Sends: license key + site URL. Fires when the plugin validates an activated license key.
• POST platform.instinctor.com/api/validate: License key activation. Sends: license key + site URL. Fires when the admin enters and activates a license key.
• POST /api/checkout: Stripe checkout session creation. Sends: admin email + plan + billing interval + site URL. Fires when the admin clicks Subscribe / Upgrade.
• POST /api/register: Free license registration. Sends: email + site URL + plugin version. Fires when the admin submits the registration email in the admin banner.
• GET /api/version: Plugin update check. Sends: nothing beyond the request. Fires when WordPress checks for plugin updates (only after consent).
• POST /api/relay/email: Transactional email relay. Sends: recipient + subject + body. Fires when the store sends a transactional email (order confirmation, etc.) AND the relay mailer is selected. Optional.
• POST /api/relay/sms: Transactional SMS relay. Sends: recipient phone + message. Fires when SMS notifications are configured to use the relay. Optional.
• POST /api/relay/ai-help: Instagent help-mode AI query. Sends: user’s question + editor context + license key. Fires when the editor user submits a question in the Help panel.
• POST /api/relay/ai-help-chunk: KB article fetch. Sends: article slug + license key. Fires when the editor user clicks a Help-panel topic.
• POST /api/relay/<task>: AI content/SEO/chat relay. Sends: task params + license key. Fires when the user invokes an AI feature (AI write, SEO suggestions, AI chat reply).
• GET /api/graphics/sandbox-3d: Curated 3D image library index for the hero sandbox. Sends: nothing. Fires when an editor user opens the hero-sandbox 3D picker.
• POST /api/admin/library/sections/create: Admin-only upload to the platform section library. Sends: element tree + HTML preview + platform token. Fires only when an admin clicks “Push to library”.
• GET /api/sections, GET /api/shapes: Template/shape library index reads. Sends: nothing. Fires when the user opens the corresponding picker.
• POST /api/report: Migration / support ticket relay (marketing site only). Sends: email + site URL + message. Fires when a visitor submits the migration form.
• POST /api/public/subscribe-solo: Self-serve signup. Sends: email + chosen slug + referral code. Fires when a visitor submits the signup form on the marketing site.
• GET /api/public/designer/<slug>: Designer profile read. Sends: nothing. Fires when a designer’s public profile page is viewed.
• POST /api/referral/apply, GET /api/referral/stats: Affiliate signup + stats. Sends: form values / referral code. Fires only when the partner-program admin uses those screens.

• POST /analytics_ping: Anonymous daily usage ping. Sends: PHP version + WP version + plugin version (no user data). Fires once per day only if the admin has separately opted into “Help improve Instinctor” in Settings → Privacy AND the platform consent above is granted.

• Website: https://instinctor.com

• Privacy policy: https://instinctor.com/privacy
• Terms of service: https://instinctor.com/terms